BTHVN2020 voted "European Cultural Brand of the Year 2021"

The brand of the Beethoven anniversary "BTHVN2020" receives the award as "European Cultural Brand of the Year 2021". This was announced today by Causales, the association for cultural marketing and sponsoring (see official press release by Causales). A 40-member jury selected a total of 10 award winners from over 110 submissions.

The press release said about the decision: "In the category 'European Cultural Brand of the Year 2021', the jury chose BTHVN2020 (D) as the biggest musical impulse generator of the last two years. Furthermore, the project convinced through consistent brand management with a vivid brand identity."

Statements by the management of Beethoven Jubiläums GmbH on the nomination as "European Cultural Brand of the Year 2021".

Ralf Birkner, Commercial Managing Director of Beethoven Jubiläumsgesellschaft:
"The award as 'European Cultural Brand of the Year' is a great affirmation for what we have achieved in the last two years under difficult conditions. It is an appreciation for an extraordinary jubilee, which could be perceptibly celebrated despite all adversities and which reached and touched people even in the lockdown."

Germany, the state of North Rhine-Westphalia, the Rhine-Sieg District and the Beethoven City of Bonn were able to successfully position themselves as cultural destinations worldwide thanks to the anniversary and will continue to benefit from this in the years to come. We are now pleased to be in line with other major cultural brands. Our clear brand management and our heart and soul have paid off."

Malte Boecker, Artistic Director of the Beethoven Jubilee Society:
"We are very happy about this appreciation. The marketing team has succeeded in developing what was initially a controversial brand into a strong anniversary brand. As an authentic, unmistakable and internationally understandable umbrella brand for Beethoven, it can now be continued beyond 2020. Our thanks go to the representatives of the Federal City of Bonn, the Rhein-Sieg District, the State of North Rhine-Westphalia and the Federal Government for their support and flexibility over the last few years, which were necessary to be able to implement the Beethoven anniversary under this signet. Thanks also go to all the artists who never gave up hope and continued to realise their projects under the motto 'Rediscover Beethoven' during and after the lockdown, thus artistically charging the mark."

The brand was originally developed by Uwe Hecker on the initiative of Helmut Andreas Hartwig for the Beethoven-Haus.

About Beethoven Jubiläums GmbH: The Beethoven Jubilee honours Ludwig van Beethoven's 250th birthday. The non-profit Beethoven Jubiläums GmbH, founded as a subsidiary of the Beethoven-Haus Foundation, coordinates a Germany-wide programme with the support of the Federal Government, the State of North Rhine-Westphalia, the City of Bonn and the Rhine-Sieg District, under the patronage of the Federal President Frank-Walter Steinmeier. The multifaceted programme is summarised under the umbrella brand "BTHVN2020" and has the motto "Rediscover Beethoven." The celebrations lasted up to and including September 2021. Further information on the anniversary can be found at www.bthvn2020.de.